6 Ways to Make Safety Contagious
|
Explanation
|
Questions to Consider
|
| Create social currency. |
We share things that make us look good. |
Does talking about your product or idea make people look good? |
| Can you find the inner remarkability? |
| Leverage game mechanics? |
| Make people feel like insiders? |
| Strategically plant triggers within your messages. |
Top of mind, tip of tongue. |
Consider the context. |
| What cues make people think about your product or service? |
| How can you make it come to mind more often? |
| Tap into emotion. |
When we care, we share. |
Focus on feeling. |
| Does talking about your product or idea generate emotion? |
| How can you kindle the fire? |
| Make it public. |
Built to show, built to grow. |
Does your product or idea advertise itself? |
| Can people see when others are using it? |
| How can you make the private public? |
| Can you create behavioral residue that sticks around? |
| Promote the practical value. |
News you can use. |
Does talking about your product help people help others? |
| How can you highlight incredible value? |
| Can you package your knowledge into useful info others will disseminate? |
| People remember the story. |
Information travels under the guise of idle chatter. |
What is your Trojan Horse? |
| Is your product embedded in a broader narrative people want to share? |
| Is the story viral and valuable? |
Make safety contagious. The following table is based on Jonah Berger’s book Contagious: Why things catch on. The book is a marketing book that describes how and why things become viral. What if you use the same principles to make your safety message contagious? Craft every communication you create with these 6 principles in mind. It will help people remember what you want them to know.